High-Impact EDDM Postcards Ads
Empowering Local Business to
Stay Visible in Their Community
Only one business per specific sector is featured in each edition
no competitors, just your brand in the spotlight.
Kickoff’25 rate!
No credit card required
Your active marketing for consistent ads, brand visibility, no competitors, and affordable investment.
Join our local business network, reach 10,000 households with exclusive offers, and build customer loyalty — so focusing on what you love will turn your business into a local reference.
I’ll photograph your business for the ad, whether it’s for one or more issues. No long-term contracts. No fine print.
(Seriously! Like the best neighbors.)
Kickoff’25 rate!
No credit card required
BOOK A PHOTO SHOOT
Schedule your commercial photo session We’ll select the best shot to represent your business—no obligation to purchase extra images.
SET YOUR SPECIAL OFFER
Decide if you’d like to include a special offer or promotion. You can customize the terms on the postcard’s hotsite, to fit your goals.
BOOST YOUR VISIBILITY
Connect with your local community and elevate your presence. Get ready to be recognized and build a loyal customer base!
72.6% of Americans say physical mail is
“MORE PERSONAL” than email.
LOCATION! LOCATION! Did we say LOCATION?
When a publisher claims to distribute 10,000 newspapers or magazines, how far do you think those copies actually go? Do they cover just your neighborhood, or do they reach beyond a 2-mile radius from your business?
With the pin marking the Town Center Mall at Boca Raton (my location), how far would you need to go to reach 10,000 households? Do you know how many mailboxes are highlighted in blue, representing Boca Raton and its surrounding areas?
#1 in BOCA RATON, Florida
The inner circle represents a 2-mile radius and contains approximately 25,000 mailboxes and 6,048 businesses.
When you include all nine ZIP Codes®, the total reaches an impressive 119,925 mailboxes and 24,013 registered businesses!
Printing 10,000 copies offers the best price per unit—20K doubles the overall expense, while 5K increases the price per unit.
When I worked for a magazine with a circulation of 10,000 copies, we proudly distributed in an area equivalent to the stretch from Boynton Beach to Pompano Beach. We placed stacks of magazines in high-traffic areas for people to pick up for free. A month later, we’d collect the leftovers and display the new edition. In condos, I often saw piles of magazines in the trash a week after delivery.
Still, advertisers wanted in, because even a small percentage brought them a return! And the most sought-after spots were the cover and back cover—premium placements that came at a high cost. Those in the middle had to repeat ads for months to see similar results.
By using EDDM, each of the 10,000 postcards is delivered by the USPS carrier to Every Door on the selected routes, saturating an area within a 2-mile radius. This is truly Local Marketing at its most effective.
Not My Business? Perfect!
Here’s a list of business categories I’d be proud to promote.
And don’t worry—if there’s ever any doubt about potential overlap, I’ll always prioritize the first to reserve their spot.
FREQUENTLY ASKED
QUESTIONS
ABOUT EDDM PROGRAM
What is EDDM (Every Door Direct Mail)?
EDDM is a U.S. Postal Service program that allows businesses to send marketing materials to every household in a specific area without needing to know individual addresses.
How does EDDM work?
Businesses select postal routes based on demographics or geographic areas, and the USPS delivers the postcards to every address on those routes.
What are the benefits of using EDDM?
- Cost-effective: Lower postage rates than standard mailing.
- Targeted: Allows targeting by geographic area, helping reach specific customer bases.
- No Mailing List Required: No need for a customer mailing list; all addresses on the chosen routes receive the mail.
What are the size requirements for EDDM postcards?
EDDM has specific size requirements: postcards must be larger than 6.125″ x 11.5″ and smaller than 12″ x 15″ to qualify for the program.
How to design an effective EDDM postcard?
- Clear Messaging: Focus on a single, clear message or call to action.
- High-Quality Images: Use professional images that resonate with the target audience.
- Contact Information: Ensure your contact details are easy to find.
- Compliance: Follow USPS guidelines for layout and placement of postal information.
What are the costs involved in EDDM?
Costs include printing, postage, and potentially design and preparation. Postage rates for EDDM are typically lower than regular bulk mailing rates.
Call 85 58 BOB MKT
(855) 826-2658
by Appointment
5550 Glades Rd Suite 500
Boca Raton, FL 33431
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